creating a collective for craghoppers

Craghoppers, an outdoor clothing brand, sought to develop a brand identity for a social campaign called the Craghoppers Collective, targeting environmentally conscious outdoor enthusiasts. After extensive research, I sketched ideas inspired by topographical maps and rugged landscapes. The design featured bold, earthy colours, clean lines, and natural textures to stand out in a competitive market.

I then created visual identity guidelines detailing the brand’s colours, typography, imagery, and tone. The colour palette drew from natural elements while the clean, modern typography conveyed adventure. High-quality photographs showcased outdoor enjoyment, highlighting the brand’s commitment to sustainability and ethical practices.

Throughout the process, I collaborated closely with the client, revising designs based on feedback and research. The final brand identity effectively communicated their values, satisfying the client and positioning Craghoppers Collective for growth and success.